Why are the caps attached to the bottle?


This article was originally published in English

A new design for plastic lids on drinks bottles has angered some consumers, but what’s behind the initiative?

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Cracking open a cold drink on a hot day is one of life’s greatest pleasures, but this summer the experience will be different.

Indeed, plastic bottles in Europe are changing due to new EU rules.

You may have already come across the new plastic caps that are attached to the bottle.

If not, it will be soon because their deployment will be generalized in Europe from July.

Here are the reasons for the change and what people think of the new design.

What is this new plastic bottle cap design?

The new design is quite simple. Instead of the removable screw caps we were used to, now additional plastic strips connect the cap to the bottle.

Coca-Cola was the first bearer of this change in the course of the past year, it has expanded it throughout Europe.

“This small change can have a big impact by ensuring that consumers recycle our bottles and no capsules are left behind”, said Agnese Filippi, director of Coca-Cola Ireland, ahead of the launch of the capsule.

Consumers are not happy with the new caps

Coca-Cola and other major beverage companies have not always been so open to changing their bottle designs.

When the EU first announced rules mandating this change in 2018, They responded by saying that it would lead to an increase in the amount of plastic and it would cost the manufacturer.

Now that they were spread across the continent, some consumers are also upset with the new design.

They complained on social media the cork hits them in the face while drinking and the drinks are harder to pour.

Why is the cap attached to my plastic bottle?

All member states of the European Union are obligedgradually dispose of loose capsules until July for plastic beverage bottles with a volume of up to three liters. This measure is part of a A European directive announced in 2018 that aims to reduce single-use plastic waste.

Banning loose caps is part of a broader plan to fight back plastic waste in Europe.

Block claims that the caps are one of the most discarded single-use plastic products on beaches.

Currently, large amounts are not recycled and end up in our oceans. Scientists estimate that the production and burning of plastics released more than 850 million tons of greenhouse gases into the atmosphere in 2019.

The new plastic lids are part of a series of measures taken by the EU.

Fresh fruit and vegetable packaging, mini-hotel toiletries and fast food in restaurants will soon be banned under a law passed in March. This is an uphill battle, however, given the considerable lobbying efforts against such measures and the recent jitters around European Green Deal.

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The hope is that if the cap is attached, people will be less likely to throw them away, because then you’d have to throw away the whole bottle with it.

EU member states can set their own design requirements, provided that “caps and lids remain attached to containers during the intended use phase of the products”. The design we currently see on drinks such as Coca-Cola is therefore not the only one possible, although given their market dominance it will be the most common. Other major beverage companies have already adopted Coke’s design.

Why does the UK also have new traffic jams… after Brexit?

AlthoughEU decided to get rid of him, this measure had repercussions in other countries as well. Companies mass produce bottles and caps, making it difficult to create different styles for each country. As a result, large drinks companies are also introducing new caps in non-EU countries such as the UK, even though they are not legally required to do so.



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