Visa gives merchants more customer data thanks to AI – Le Monde Informatique

Payment solutions specialist Visa plans to re-integrate customers’ personal data into its data flow to merchants. Until now, his tokenization technique has tried to do the exact opposite, but it won’t work without users’ consent.

Visa now wants to use AI to share consumer shopping preferences with merchants to improve personalization of experiences. The company plans to use its own token service, which currently secures 29% of its transactions, removing sensitive cardholder information from the payment stream. “Today, with consumer consent, Visa plans to reintroduce personal data into this flow, in…

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