Verbatim unveils new branding at Computex


Verbatim, a provider of storage products and accessories, will debut its new branding and logo to the public for the first time at Computex from June 4 to 7.

Verbatim announced the launch of its new company logo, which represents “an important milestone on the path to modernity and global relevance The new branding, including the logo, will be presented to the public for the first time at Computex in Taipei from June 4 until the 7th.” , 2024.


Since its founding in 1969, Verbatim has made a name for itself by supplying floppy disks during the PC revolution. According to Verbatim, the company has become the global market leader for optical media and a successful provider of a diverse range of storage solutions and accessory products.


The decision to rebrand resulted from Verbatim’s desire to present itself as a future-oriented company that meets the requirements of today’s digital world. With the rebranding, Verbatim wants to “also appeal to a younger target group, adapt its visual identity and continue to strengthen its position as an indispensable provider of storage and accessory solutions for everyday- day alive.”

Modernize, simplify

Verbatim_Logos_new_and_old.JPG
Significantly revitalized: Verbatim is showing the current logo (above) for the first time at Computex

“Our goal in redesigning the logo was to modernize, simplify and adapt to the digitalized world,” explained Clive Alberts, Global CEO of Verbatim “With our new tagline ‘Anywhere. Everyday.’ “We are positioning Verbatim as an indispensable companion for everyday life, be it at work or at leisure, anywhere in the world.”


“We are pleased to not only present our new branding at Computex this year, but also to present a whole range of new products,” continued Alberts. “These include our redesigned external and internal SSDs and a range of accessories, including high-resolution 4K portable monitors, powerful GaN chargers, universal travel adapters, versatile multiport hubs, a My Finder Bluetooth tracker range and many other exciting new products.


The new logo will be integrated across all Verbatim platforms, including websites, packaging and marketing materials.


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