It’s official, Oppo is coming back to France

Chinese phone giant Oppo left France last summer. But now it is certain: the smartphone brand has not said its last word and is preparing to return to France very soon.

“Yang Technology SAS, the exclusive distributor of the brand Oppo in France has decided to end its activity in the territory”, we could read in a quite laconic press release on July 25, 2023. A brutal end, at least in France, for Oppo installed in our region since 2018, to which we owed smartphones that were yet very convincing and very innovative, such as the Find X5 Pro, the Reno models or the latest device released in France, the foldable Find N2 Flip which particularly appealed to us. Legal disagreements with Nokia over patents related to 4G and 5G technologies and then financial setbacks with Yang Technology led Oppo to close its doors and withdraw from the French market.

Spring 2024 rebound: Oppo returns in France! An exclusive distributor like Yang Technology is out of the question, an inside source tells us. Oppo France will remain under the leadership of the headquarters in China with a small team, for now based in France. Oppo should therefore reopen its doors in June, we’re told. And it seems very likely that the (re)launch will take place with the launch of completely new models, the Reno 12 and 12 Pro introduced on May 23 in China. These two mid-range smartphones should allow the brand to reconnect with the French public.

Oppo’s small stand at MWC in Barcelona last February © CCM

At the Mobile World Congress (MWC) held last February in Barcelona, ​​Oppo occupied a small booth away from the gigantic exhibition spaces. Xiaomi, Honor, Samsung and Huawei. But it was on this occasion that the brand initiated its return to European soil by announcing a partnership with the Spanish operator Telefónica. In France, however, Oppo will have a lot to do with other players who have benefited from its withdrawal. This is especially the case Motorola and Honor, who continued to proliferate references to occupy the land left vacant.

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