Goodbye Vision Pro. Apple is focusing its efforts on introducing a new, cheaper headset

Apple would have informed at least one supplier the creation of the next version of Vision Pro has been interrupted to give preference to a more economical model.

He reported it The informationciting a person involved in the supply chain and a person involved in the manufacturing of the headset.

The information does not rule out that Apple will resume work on the second generation Vision Pro in the futurebut the company’s plans currently seem to have taken the “economic” path with conviction, which had already been foreseen anyway. According to The Information, which revives rumors that had already surfaced in recent months, Apple originally had in mind a Vision range that would include several models, but with lower performance and lower prices.

The affordable Vision will cost as much as a high-end iPhone

The report says that the economic model of Apple’s headset It is expected to hit the market by the end of 2025 and will hit the shelves with a price tag of around $1,500.

The leak comes a few days after the announcement of the launch of the visionOS 2 operating system this fall during WWDC and the expansion of Vision Pro to eight new markets, including France, Germany and the United Kingdom. The Vision Pro was launched in June 2023 and was previously only available in the United States.

The foldable MacBook could have an 18.8-inch screen and be priced similarly to the Vision Pro

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According to analyst Ming-Chi Kuo, based on his observations and personal experience, he is close to the dynamics of Apple’s supply chain.Many people buy Vision Pro and stop using it after a few tries. If it is a common use case, the problem cannot be solved simply by creating a downgraded version at a cheaper price“.

The analyst firm International Data Corporation (IDC) he appreciated that global shipments of AR and VR headsets fell by 67.4% in the first quarter of 2024 compared to the same period in 2023. However, over the four-year period 2024-2028, headset shipments are expected to grow by 43.9% annually.

For StatistaGlobal headset sales have been growing steadily since 2018, with global sales expected to reach $40 billion by 2024.

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