Fujitsu wants to be the “Switzerland of IT”.


After leaving the PC business, Fujitsu sees itself as a bridge between hardware and system integration – but always “channel-friendly”, as German boss Santosh Wadwa assures. For AI, Fujitsu is a trusted partner that doesn’t have to give anyone access to the data.

Next year, Fujitsu will celebrate its 90th anniversary. A remarkable era in a rapidly changing sector such as IT. And like many companies, the Japanese manufacturer had to reinvent itself several times. Fujitsu originally came from the infrastructure sector. The company was further developed through services and consultancy. With the departure from customer activities, a new reorientation was necessary.


In the age of AI, the manufacturer has now found its new role, as German boss Santosh Wadwa explained to more than 1,000 partners at the Experience Days in Garching near Munich. Fujitsu wants to be the reliable AI partner for you and your customers. He sees the Japanese manufacturer as optimally positioned here because “we are neutral and not subject to the Patriot Act. We are the Switzerland of IT,” says Wadwa. This is extremely important because “AI is the future and must be reliable.”


But AI will continue to require hardware in the future, such as servers and storage and of course use cases. And here Fujitsu sees itself as a “manufacturer plus” in a bridging role between hardware manufacturer and system integrator. “But we are not competition for our partners,” Wadwa explains in an interview with connect professional. “Everything we offer is suitable for channels.” For example, the partners could not offer many Consultig topics.


AI advice for partners and customers

Fujitsu Experience Days 2024
No broadcasting event without an AI demonstration: Fujitsu Deutschland boss Santsoh Wadwa talks to the AI ​​assistant

The need for AI is definitely there, emphasizes the German boss of Fujitsu. 82 percent of large companies already used GenAI tools very intensively, but 49 percent of medium-sized customers were still far behind. He still sees many business opportunities for Fujitsu and its partners. Because the interest of customers is enormous. But many companies do not really know what to do with it.


AI therefore needs a lot of consulting. Partners who do not have this expertise in-house can obtain it from Fujitsu. You can book multi-day consulting workshops for yourself or for resale to customers. These can be booked as “channel-friendly” data-driven services on Web Architects under Service Options.


According to Wadwa, Fujitsu already has many use cases with AI. At the Experience Days, he presented a number of projects, for example with the Swiss city of Wittenberg, which previously had to cool its ice rink 356 days a year. By using sensors and AI, continuous cooling is no longer necessary, which saves energy and CO2.


  1. Fujitsu wants to be the “Switzerland of IT”.
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